Filmmaker Casey Neistat was hired to film a commercial for the Nike+ Fuelband #Makeitcount campaign. Instead of making a straight commercial, he took the money, went on a 10-day around the world adventure with his friend & editor Max Joseph and created the fun film short titled Make it Count.
“Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover.” ~Mark Twain